After many a conversations with our advisors, investors and others like Ed Borden who had experience with the Air Quality Egg, we decided to take the leap and start a 30 day Kickstarter campaign which we’re launching at CES tomorrow. This was carefully considered and we decided to go ahead because it would allow us to:
– Determine within 30 days if we had something that people genuinely found interesting. “What is the size of your market?” is a question we’ve had to face many times in the last few months and with something a little different like the Good Night Lamp, that gets tricky.
– Give us a next harsh deadline. I booked the booth for CES before we had new designs or even a team. This pushed us to deliver when it seemed impossible but we made it happen as I write this from Las Vegas after spending 2 days setting up our booth with John. This campaign, if we’re successful, will push us forward and give us that next deadline to hit.